Company should consider the following intellectual
property issues while setting up its website:
Domain
Name Issues: If the
Company trademark is already registered, the company can obtain a domain name.
It can also prevent cybersquatters from infringing its mark by filing
proceedings before the ICANN under the UDRP policy.
E-Commerce
issues: The
jurisdiction for disputes will have to be specified and an arbitration clause
may also be added.
Copyright
issues: The Company
should specify on the website itself that the content has copyright protection
and any infringement will lead to proceedings. The company should cross-check
that it is not infringing anyone’s copyright.
Trademark
Issues: Trademark
registration should also be obtained and specified on the website so that
nobody can infringe the company’s trademarks. The company should cross-check
that it is not infringing anyone’s trademarks.
Patent
Issues: with the
advent of business methods patents it has also become necessary to ensure that
the company’s technology and business model is not infringing that of any
other’s. If the company has any unique
business ideas; it can also apply to have them patented.
Specific
web-development issues:
Meta
Tags issues: Meta
Tags are invisible codes inserted in the website to help search engines in
locating them. It helps to determine how much higher the website will appear
when a search is conducted. Meta Tags should be inserted carefully to make sure
that the company does not use a tag that uses a competitor’s name to obtain
priority in the search.
Caching
Issues: Caching
involves storing of webpages on the server and computer, thus making the
webpage easily available on the next search. Caching may lead to copyright
infringement.
Linking
Issues: Linking
helps to allow access to a different website. On one hand it is a great source
to exchange information and on the other it is potential threat to intellectual
property of the owner whose website has been linked.
Online
Content Framing Issues: Framing may be a bigger threat than linking since it means putting
another website’s content on your own and may give rise to confusion in the
minds of the consumers regarding trademarks and logos.
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